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Analytics · BI

Decision-Making
Dashboards

Executive control panels with real-time AI analysis, critical KPI visualisation and actionable business intelligence — turning raw data into decisions at the speed of thought.

Data Sources
Salesforce CRM
Live
ERP — SAP B1
Live
Google Analytics 4
Synced
PostgreSQL DWH
Synced
Stripe Payments
Live
KPI Dashboard
Revenue MTD
€2.4M
↑ +18.3% vs prev month
Conversion Rate
3.7%
↑ +0.4pp
Avg. Order Value
€148
↓ −2.1%
Active Customers
8,312
↑ +324
AI Insights
Revenue in EMEA region down 12% WoW — possible pricing misalignment detected.
'Electronics' driving 67% of conversion lift. Recommend budget reallocation.
Customer cohort Jan-25 shows 2.3× LTV vs average. Replicate acquisition channel.
Inventory for SKU-4821 projected to deplete in 6 days at current sales velocity.

The Challenge

Executive teams were drowning in disconnected data: sales reports in spreadsheets, web analytics in one tool, financial data in another. No unified view meant slow, incomplete decisions.

The business needed a single source of truth that could ingest heterogeneous data in real time, surface anomalies proactively and be understood at a glance by non-technical stakeholders.

Our Solution

Moon designed the information architecture — defining the KPI hierarchy, alert logic and visual language optimised for executive cognition. Bull built the data ingestion pipelines, a real-time warehouse and a dashboard layer with sub-second query performance.

The integrated AI insight engine monitors all metrics continuously, detects anomalies using statistical models and generates natural-language recommendations that executives can act on immediately.

Results
−70%
Reduction in time-to-decision for critical business issues
Faster board reporting cycle vs manual process
+43%
Increase in revenue visibility across business units
Apache Kafka
PostgreSQL DWH
Python · FastAPI
D3.js
Real-Time Analytics
Statistical Anomaly Detection
REST API
Cloud Infrastructure
LLM Insight Engine

Ready to build
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Tell us your challenge. Moon designs the vision, Bull executes the technology.

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